Table 1 Four-field breakdown of the oral healthcare sector
Breakdown by funding | ||
|---|---|---|
First Oral Healthcare Market | Second Oral Healthcare Market | |
Breakdown by goods | Private or statutory health insurance schemes (comprehensive insurance or state funds) | Private funding (consumer spending) |
Oral healthcare sector core segment | e.g. standard treatment in dental and orthodontic practices (“need dentistry”) | e.g. professional tooth cleaning (PZR); orthodontic treatment for adults (“want dentistry”) |
Goods as defined in the Health Expenditure Account (GAR) | ||
Oral healthcare sector extended segment | e.g. necessary bite correction appliances | e.g. tooth bleaching, veneers, toothpastes, dental floss, manual and electric toothbrushes |
“New” oral-health-related goods (subjective purchase decision) | ||