Fig. 1

Impact of a 75% increase in the retail price of cigarettes through taxation (percentage of smokers switching to cheaper cigarette brands, i.e., “switchers”, was set at either 0, 33%, or 75%) in Iran, per expenditure quintile, on: the number of smoking–related premature deaths averted (a); years of life gained (b); the change in annual tax revenues (c); the amount of savings in out–of–pocket tobacco–related disease treatment costs (d); the number of smoking–related poverty cases averted (e); and the number of smoking–related cases of catastrophic expenditures averted(f)